ATTENTION: dear Diamond enthusiasts
5 "Insider Secrets" your Jeweler Doesn't Want You to Know
3rd Generation Award Winning Jeweller REVEALS: The 5 INSIDER SECRETS To Own Showstopping Diamonds That Make Heads Turn – Even If You're On A Tight Budget!
Why Listen to us?
Trusted By 153,000+ Customers For Over Three Decades
Trust
33 years of legacy in the UAE
Innovator
2x Guiness World Record holder
Trend-setter
1st lab-grown diamond brand in the Middle East
World Leader
14x Highest Importer of Gold Jewellery from India
Global Craftsmanship
Manufacturing facility in Sharjah & Cairo
1,53,000+
Delighted loyal customers
Real Stories From Our Happy Customers
The Proof Is In Their Words
I finally found jewelry that reflects me - stylish, unique, and budget - friendly.
I wanted beauty & meaning Evermore delivered a ring beyond my expectations.
I didn’t just bought a ring, I created a memory with Evermore, for life.
Carat = Weight, Not Size
A diamond’s carat refers to its weight, not how big it looks. Two diamonds with the same carat weight can appear dramatically different in size.
What You Need to Know:Some diamonds are cut with extra weight hidden in the girdle (the middle portion), making the face of the diamond look smaller while still carrying the same carat weight.
Smart Tip: Instead of focusing only on carat weight, consider the diamond’s cut and proportions to get the most visually impressive piece for your budget.
Diamond Pricing is NOT Linear
Unlike gold, where price is based on a simple weight calculation, diamond prices increase exponentially.
Example: A 1-carat diamond might cost $5,000, but a 2-carat diamond won’t simply be $10,000—it could be $15,000 or more, depending on demand.
The Hidden Secret: Diamond prices are mapped on an industry-standard ‘Rapaport Price Chart.’ Certain carat weights fall just below a major price jump, allowing you to get a larger-looking diamond at a better price.
Smart Tip: Ask about diamonds that are just under key price breaks, like a 1.9ct instead of 2.0ct—they look nearly identical but can be significantly cheaper.
Third-Party Certificates Don't Always Reflect True Beauty
Many buyers believe that a certificate guarantees quality, but there’s more to the story.
What You Need to Know: Different labs use different grading standards, so two diamonds with the "same" certificate might not be equal.
The Secret Shade: A diamond may have a slight grey or brown tinge that does not appear on the certificate but can dull its sparkle.
Smart Tip: Always view your diamond in natural light and ask your jeweler about its tinge. If unsure, request an independent check.
Secret No. 1
Carat = Weight, Not Size
A diamond’s carat refers to its weight, not how big it looks. Two diamonds with the same carat weight can appear dramatically different in size.
What You Need to Know: Some diamonds are cut with extra weight hidden in the girdle (the middle portion), making the face of the diamond look smaller while still carrying the same carat weight.
Smart Tip: Instead of focusing only on carat weight, consider the diamond’s cut and proportions to get the most visually impressive piece for your budget.
Secret No. 2
Diamond Pricing is NOT Linear
Unlike gold, where price is based on a simple weight calculation, diamond prices increase exponentially.
Example: A 1-carat diamond might cost $5,000, but a 2-carat diamond won’t simply be $10,000—it could be $15,000 or more, depending on demand.
The Hidden Secret: Diamond prices are mapped on an industry-standard ‘Rapaport Price Chart.’ Certain carat weights fall just below a major price jump, allowing you to get a larger-looking diamond at a better price.
Smart Tip: Ask about diamonds that are just under key price breaks, like a 1.9ct instead of 2.0ct—they look nearly identical but can be significantly cheaper.
Secret No. 2
Diamond Pricing is NOT Linear
Example: A 1-carat diamond might cost $5,000, but a 2-carat diamond won’t simply be $10,000—it could be $15,000 or more, depending on demand.
Unlike gold, where price is based on a simple weight calculation, diamond prices increase exponentially.
The Hidden Secret: Diamond prices are mapped on an industry-standard ‘Rapaport Price Chart.’ Certain carat weights fall just below a major price jump, allowing you to get a larger-looking diamond at a better price.
Smart Tip: Ask about diamonds that are just under key price breaks, like a 1.9ct instead of 2.0ct—they look nearly identical but can be significantly cheaper.
Secret No. 3
Certification Isn't Everything
Third-Party Certificates Don't Always Reflect True Beauty
Many buyers believe that a certificate guarantees quality, but there’s more to the story.
What You Need to Know:
💠Different labs use different grading standards, so two diamonds with the "same" certificate might not be equal.
💠The Secret Shade: A diamond may have a slight grey or brown tinge that does not appear on the certificate but can dull its sparkle.
💠Hidden Inclusions: Some imperfections may be strategically hidden under prongs or settings and won’t be visible until the diamond is reset.
Smart Tip: Always view your diamond in natural light and ask your jeweler about its tinge. If unsure, request an independent check.
Still not sure if you’re making the right choice?
You’ve just uncovered three eye-opening secrets that most jewelers won’t tell you.
From understanding carat weight tricks to the real pricing game and why certification isn’t everything
- these insights can save you thousands and help you make the smartest choice.
Secret No. 4
Diamonds Give Superb Returns on your Investment.....
DEPENDS ON WHERE YOU GET THEM
While diamonds are often seen as luxury investments, their resale value depends on market demand, liquidity, and where you sell them. Unlike gold, which has a transparent global price, diamond pricing is more nuanced.
Key Considerations:
💠Resale vs. Trade-In – Selling a solitaire at a high price can take time, and resale prices are typically lower than purchase prices. However, trading in with a fair jeweler can offer better value.
💠Understand Buy-Back Policies – Many jewelers have complex terms in their buy-back agreements, making it crucial to read the fine print before purchasing.
💠Luxury vs. Investment – Unlike gold, diamonds are a status symbol first, investment second—but they still retain some value and can be repurposed into new jewelry as you evolve in life.
Smart Tip: Choose a jeweler with a transparent and fair trade-in policy that lets you upgrade your diamond over time without unnecessary losses. Ask the right questions and negotiate confidently.
Secret No. 4
Diamonds Give Superb Returns on your Investment.....
DEPENDS ON WHERE YOU GET THEM
While diamonds are often seen as luxury investments, their resale value depends on market demand, liquidity, and where you sell them. Unlike gold, which has a transparent global price, diamond pricing is more nuanced.
Key Considerations:
💠Resale vs. Trade-In – Selling a solitaire at a high price can take time, and resale prices are typically lower than purchase prices. However, trading in with a fair jeweler can offer better value.
💠Understand Buy-Back Policies – Many jewelers have complex terms in their buy-back agreements, making it crucial to read the fine print before purchasing.
💠Luxury vs. Investment – Unlike gold, diamonds are a status symbol first, investment second—but they still retain some value and can be repurposed into new jewelry as you evolve in life.
Smart Tip: Choose a jeweler with a transparent and fair trade-in policy that lets you upgrade your diamond over time without unnecessary losses. Ask the right questions and negotiate confidently.
Imagine Wearing the Diamond Jewelry
You've Always Desired
No more wondering if you're being overcharged for quality
No more compromise between beauty and affordability
Ready to own jewelry that makes you feel confident at every occasion?
Want to experience the luxury of premium diamonds without the premium price?
Curious how our experts can help create your perfect piece?
You Have 2 Choices
Wear solitaire diamonds that are 3 times bigger
Make an impression at every event
Customize any design, and if you don't like it, MONEY BACK GUARANTEED
OR
Do Nothing
Continue wearing pale brown diamonds
Choose Small Dull Jewelery
A Legacy of Excellence Since 1976
From Siroya Jewellers to Evermore: Our Journey of Craftsmanship and Innovation
What Most Jewelers Don't Want You
To Know About Diamond Quality
Diamond Creation
How we cultivate perfect diamonds atom by atom Visual: Lab diamond growing process.
Precision Design
Custom CAD modeling for perfect proportions Visual: Designer working on digital design.
Expert Selection
Our diamond specialists with decades of experience select only the finest stones.
Master Crafting
In-house artisans with generations of experience Visual: Craftsman setting stones.
1976
Siroya Jewellers established in Dubai
1990
Became one of Dubai's most trusted traditional jewelers
2010
Pioneered advanced manufacturing techniques
2021
Launched Evermore Lab Grown Diamonds after years of research
2022
Opened flagship retail location in Deira Gold Souk
2024
Celebrating over 10,000 happy customers worldwide
And The Missing Step Most Jewellers Skip.
The critical polishing and finishing techniques that ensure lasting brilliance
8-Step Quality Check
Diamond Origin Verification
Cut Quality Assessment
Clarity Enhancement Check
Color Grading Confirmation
Setting Security Testing
Color Grading Confirmation
Polish & Symmetry Verification
Light Performance Analysis
"Bought an engagement ring from Evermore, and my fiancé is in love with it! The sparkle, the quality—everything is perfect. Plus, I got a bigger diamond for my budget!"
★★★★★
Amir Q.
Happy Client
"I did my research before buying, and Evermore had the best selection. Their diamonds have the best color and clarity -honestly flawless. No one can tell the difference, and I got the deal of a lifetime!"
★★★★★
Fatimah S.
Happy Client
"I was skeptical about lab-grown diamonds, but Evermore proved me wrong! My ring is absolutely stunning, and I saved so much compared to a natural diamond. Couldn't be happier!"
★★★★★
Sophia A.
Happy Client
"I was amazed at the variety Evermore offers - they have something for everyone! The team guided me through every step and helped me pick the perfect diamond. The process was smooth, and my ring is stunning!"
★★★★★
Lana J.
Happy Client
"I bought a beautiful ring for my mom on Mother’s Day, and she was overjoyed! The clarity, the quality - everything was perfect. Evermore made it so easy to find something truly special, and I couldn’t be happier with my choice!"
★★★★★
Aaliyah H.
Happy Client
"Proposed to my girlfriend with an Evermore diamond, and she absolutely loved it! The sparkle is stunning, and the quality exceeded my expectations. The team made the whole process so easy. Seeing her reaction made it all worth it!"
★★★★★
Ryan D.
Happy Client
